Why we charge a fee
We reserve a specific 30 MINUTES for each appointment and that reserved time prevents us from booking another guest. The $40 missed appointment fee offsets the lost revenue and the staff time held for your visit when a client does not show or cancels without adequate notice.
Holding time affects nearby clients too: many guests travel from Sun City Center, Ruskin, Riverview and Brandon or schedule around commuting hours on US-41 and I-75. A clear fee helps keep the schedule reliable for local retirees, commuters and waterfront homeowners who depend on timely appointments.
How cancellations and rescheduling work
To avoid the fee, please provide at least 24 hours' notice when cancelling or rescheduling. The fastest way is to text Natalia at +1(813)766-0920. That gives us the best chance to offer the slot to another guest who may be waiting for an appointment near Apollo Beach or visiting local landmarks like the TECO Manatee Viewing Center.
When you contact us by text, we will try to fill the opening. If we are able to rebook the time, the $40 fee may be avoided; if we cannot fill the slot after your late cancellation or no-show, the fee will be charged to your account as described in our policy.
Managing missed appointment fees
The missed appointment fee is a flat $40 charge applied to no-shows or cancellations made without at least 24 hours' notice. It is charged because a reserved 30 MINUTES could not be offered to another guest. The fee posts to the client account when a slot remains unfilled after late cancellation or no-show.
To reduce risk of the fee, schedule with local rhythms in mind: choose evening or weekend times if you commute to Tampa, or morning and midweek slots if you prefer daytime appointments. Texting Natalia promptly at +1(813)766-0920 helps us rebook your time and keeps availability fair for guests across the Apollo Beach service area.
